Adam Schefter came to Michigan in 1985 and joined the Michigan Daily, eventually working his way up to write for the football beat. When he covered the team in 1988, he would take advantage of the afternoon media sessions to skip class and pick up a free meal in the process. Schefter’s work at the Daily helped foster a growing passion for journalism which was further realized at Northwestern’s Medill School of Journalism where he also free-lanced with the Chicago Tribune. But what helped Schefter make a name for himself in the field was not some long form piece of journalism. Instead it was through his tweets with their 180 character limit. After getting a job with the NFL network in 2004 and eventually moving to ESPN in 2009, where he still works, Schefter became one of the most-plugged-in reporters to the NFL scene. In 2014 he was named the “Most Influential Tweeter in New York” by New York Magazine and the Sports Illustrated “Media Person of the Year.” Schefter has revolutionized sports reporting with his tweets. He doesn’t write articles for ESPN but is the most recognizable face of their NFL coverage with tweets constantly being circulated and Schefter himself appearing on their coverage to give reports. Schefter’s work with the NFL laid the groundwork for similar roles for reporters to be the main newsbreaker for the MLB, NBA, and NHL. There are a lot of great journalists out there but no one man can completely set off the sports world the way Schefter can with one simple tweet.